| Citat |
Sagt av |
| Många små saker har blivit stora med rätt marknadsföring. | Mark Twain (1835-1910) |
| Løfter, store løfter, er annoncens sjæl. | Samuel Jonson |
| Advertising may be described as the science of arresting human intelligence long enough to get money from it. | Stephen Leacock (1869-1944) |
| If Barbie is so popular, why do you have to buy her friends? | Unknown |
| Marketing is what you do when your product is no good | Edwin Land |
| Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected. | George Soros (1930-) |
| We're obviously going to spend a lot in marketing because we think the product sells itself. | Jim Allchin |
| I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. | David Ogilvy (1911-1999) |
| Business has only two functions - marketing and innovation. | Milan Kundera (1929-) |
| Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future. | Marye Tharp |
| No great marketing decisions have ever been made on quantitative data | John Scully |
| There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible. | A. Alfred Taubman |
| Their marketing strategy had to be changed to the young people. That's who buys the beer. | Felix Sabates |
| Using "power copy" is the key to an effective digital communication. If your readers don't relate your words with your brand you don't stand a chance | Jeanniey Mullen |