| Citat |
Sagt av |
| All reklam är ett försök att skilja folk från deras pengar. | John B. Priestley (1894-1984) |
| Allt rykte är farligt; gott bringar avund, dåligt skam. | Engelskt ordspråk |
| Annonsering är det billigaste sätt som finns att sälja varor. Särskilt om de är värdelösa. | Sinclair Lewis (1885-1951) |
| Artister som sjunger om människoförtryck i Chile och Nicaragua, men som aldrig har framfört en enda vers om Sovjets illdåd i Afgahnistan, kan inte tas på allvar. Deras musik speglar inget människorättspatos utan är ren och skär vänsterpropaganda. | Paul E. Tiek |
| Att ljuga fungerar inte i reklam. | Tim Bell |
| Den som intar främsta platsen spelar sällan huvudrollen. | Johann Wolfgang von Goethe (1749-1832) |
| Du kan lura allihopa hela tiden om annonseringen är riktigt skött och budgeten tillräcklig. | Joseph F Levine |
| En del människor är födda stora. Andra förvärvar sin storhet. Andra återigen anställer public relations-personal. | Daniel J. Boorstin (1914-) |
| Folder: reklamblad med vilket man kan ersätta den dyra oljan i villapannorna nu under vårsäsongen. | Milton S. Hershey |
| Ge folk kvalitet. Det är den bästa reklamen. | Milton S. Hershey |
| Hälften av de pengar jag ger ut på reklam är bortkastade, problemet är att jag inte vet vilken hälft. | John Wanamaker (1838-1922) |
| Ingen man i en ölreklam har en ölmage. | Gore Vidal (1948-) |
| Ingenting skulle få mig att återvända till USA. Inte ens om man sa att Jesus Kristus hade blivit president där. Det skulle säkert bara vara ett reklamtrick. | Gore Vidal (1948-) |
| Innan amerikansk reklam uppstod, kunde aldrig någon någonstans föreställa sig att tonåringarna var fångar i en fientlig värld av vuxna. | Gore Vidal (1948-) |
| Jag är ganska säker på var Storebror skulle finnas om han någonsin dyker upp: på en reklambyrå. | Raymond Williams |
| Ljusreklam: optiskt oväsen. | Wayne Morse |
| Lobbyisten är en svans som viftar med hunden. | Wayne Morse |
| Man till gråtande hustru: "För guds skull, det är bara en reklamfilm! Han kommer tillbaka till henne när hon har borstat tänderna." | Carl Hammarén (1922-1990) |
| Möjligen är kärleken blind. Men får man tro tandkrämsannonserna har den åtminstone ett väl utvecklat luktsinne. | Carl Hammarén (1922-1990) |
| När affärerna går bra, lönar det sig med reklam. När affärerna går dåligt, är det nödvändigt med reklam. | Ukjent |
| När reklamen inte lyckas, bör man ändra varan | Edgar Faure |
| Om du tror det här är ett gratis land, försök sälja någonting! | Andrew Kantor |
| Reklam ska verka som giftgas. Den ska anfalla nervsystemet. | George Lois |
| Reklam ska verka som giftgas. Den ska drabba nervsystemet. | George Lois |
| Reklam är att hejda folks hjärnverksamhet så länge att man hinner stjäla deras pengar. | Kim Schumacher |
| Reklam är att skapa hela lögner av halva sanningar. | Edgar A. Shoaff |
| Reklam är det roligaste man kan göra med kläderna på. | Jerry Della Femina |
| Reklam är det tjugonde århundradets högsta konstform. | Marshall McLuhan (1911-1980) |
| Reklam är konsten att göra hela lögner av halvsanningar. | Edgar A. Shoaff |
| Reklam är konsten att hejda den mänskliga tanken länge nog för att lura av den pengar. | Stephen Leacock (1869-1944) |
| Reklam är konsten att sikta på huvudet och träffa plånboken. | Vance Packard (1914-1996) |
| Reklam är konsten att överbevisa andra människor om att de är av samma åsikt som vi. | Peter Ustinov (1921-2004) |
| Reklam är kunskapen att kunna hålla fast en människohjärna länge nog för att kunna lura pengar av den. | Stephen Cock |
| Reklam: den mest sanna lögnen i tidningarna. | Jacques Séguélas |
| Reklamen har minskat kraften hos de kraftfullaste adjektiven. | Jacques Séguélas |
| Reklamslogan renhållningsbolag: Vi är företaget som kan ta hur mycket skit som helst. Renova | Jacques Séguélas |
| Relamslogan gatuentreprenör: Låt inte andra grusa era planer. | Jacques Séguélas |
| Resebyråreklam: Besök Sovjet innan Sovjet besöker er! | Jacques Séguélas |
| Säg inte till mamma att jag arbetar i reklambranschen. Hon skulle tro att jag är pianist på en bordell. | Jacques Séguélas |
| T-röd - för god att kolsyra! | Aurélien Scholl (1833-1902) |
| Till och med Gud behöver reklam. Han har kyrkklockorna. | Aurélien Scholl (1833-1902) |
| Vi vill alla ha rykte om oss att vara frikostiga, och vi vill köpa det billigt. | Mignon McLaughlin (1915-) |
| Världens lyckligaste annonsör har en amerikansk lön, en kinesisk fru, en fransk kock och en engelsk reklambyrå. Världens olyckligaste annonsör har en fransk lön, en amerikansk fru, en engelsk kock och en kinesisk reklambyrå. | Jacques Séguélas |
| Whiskas - om farfar själv får välja! | Reklamparodi |
| En del mennesker er født store. Andre arbejder sig til storhed. Andre igen ansætter reklamefolk. | Daniel J. Boorstin (1914-) |
| I begyndelsen af det 19. århundrede var der kun få mennesker, der trængte til, at en reklamemand fortalte dem, hvad de ønskede. | John Kenneth Galbraith (1908-) |
| Reklame: Standsning af folks hjerneaktivitet længe nok til, at man stjæler deres penge. | Kim Schumacher |
| Du må ikke fortælle min mor, at jeg arbejder i reklamebranchen. Hun tror, at jeg spiller klaver på et bordel. | Niels Halding |
| At gøre forretninger uden reklame er som at flirte med en pige i mørke. Du ved, hvad du gør, men ingen anden ved det. | Stuart H. Britt |
| The product that will not sell without advertising will not sell profitably with advertising. | Albert Lasker |
| Every time a message seems to grab us, and we think, "I just might try it," we are at the nexus of choice and persuasion that is advertising. | Andrew Hacker |
| Advertising has always been the Peck's Bad Boy of American business urging us to buy things we probably don't need and often can't afford. | Andrew Hacker |
| Advertising didn't mix sex up with our daily lives. The great Marketeer in the sky did that. | Barry Brooks |
| A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. | Bernice Fitz-Gibbon |
| If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society. | Brian Philcox |
| Advertising is "a ten billion dollar a year misunderstanding with the public. | Chester L. Posey |
| The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. | Daniel Starch |
| Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. | David Ogilvy (1911-1999) |
| Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it? | David Riesman (1909-) |
| Advertising is selling Twinkies to adults. | Donald R. Vance |
| The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases. | Dr. Charles Edwards |
| Advertising is the art of making whole lies out of half truths. | Edgar A. Shoaff |
| No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising. | Edwin L. Artzt |
| Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail. | Eric Clark |
| Advertising is what you do when you can't go see somebody. That's all it is. | Fairfax Cone (1903-1977) |
| Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines! | Frances Parkinson Keyes (1885-) |
| The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either. | Glenn Frank |
| The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense. | Henryk Skolimowski |
| Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used. | J. Walter Thompson |
| If advertising had a little more respect for the public, the public would have a lot more respect for advertising. | James Randolph Adams |
| The most common trouble with advertising is that it tries too hard to impress people. | James Randolph Adams |
| Advertising is the principal reason why the business man has come to inherit the earth. | James Randolph Adams |
| Advertising is the 'wonder' in Wonder Bread. | Jef I. Richards |
| Society drives people crazy with lust and calls it advertising. | John Lahr (1941-) |
| When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly. | John O'Toole |
| You can fool all the people all the time if the advertising is right and the budget is big enough. | Joseph E. Levine (1905-) |
| Publicity, publicity, publicity is the greatest moral factor and force in our public life | Joseph Pulitzer (1847-1911) |
| Advertisements may be evaluated scientifically; they cannot be created scientifically. | Leo Bogart |
| I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. | Leo Burnett (1891-1971) |
| Religious advertising is undergoing a dramatic conversion. | Lisa Miller |
| Advertising is found in societies which have passed the point of satisfying the basic animal needs. | Marion Harper, Jr. |
| Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results. | Michael P. Ryan |
| The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. | Michael Schudson |
| Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. | Morris Hite |
| If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail. | Morris Hite |
| The critic is the only independent source of information. The rest is advertising. | Pauline Kael (1919-2001) |
| The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man. | Paul Sweezy |
| In our factory, we make lipstick. In our advertising, we sell hope. | Peter Nivio Zarlenga |
| It was the sort of house that glows with substance and savoir vivre in those advertisements for the best Scotch. It had wonderful bones. | Robert Metzger |
| Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward. | Robert W. Sarnoff (1918-) |
| Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. | Rosser Reeves |
| Kodak sells film, but they don't advertise film. They advertise memories. | Theodore Parker |
| There will presently be no room in the world for things; it will be filled up with the advertisements of things. | William Dean Howells (1837-1920) |
| The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact. | Wyndham Lewis (1882-1957) |
| We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion. | Zelda Fitzgerald (1900-) |
| I can not think of any circumstances in which advertising would not be an evil. | Arnold Toynbee (1889-1975) |
| There is no advertisement as powerful as a positive reputation traveling fast. | Brian Koslow |
| As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, "Let there be light," constitute its charter. All nature is vibrant with its impulse. | Bruce Barton (1886-1967) |
| Advertising is the life of trade. | Calvin Coolidge (1872-1933) |
| Advertising has done more to cause the social unrest of the 20th century than any other single factor. | Clare Boothe Luce (1903-1987) |
| Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. | David Ogilvy (1911-1999) |
| Advertising is only evil when it advertises evil things. | David Ogilvy (1911-1999) |
| Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero. | Francis Scott Fitzgerald (1896-1940) |
| As with the Christian religion, the worst advertisement for Socialism is its adherents | George Orwell (1903-1950) |
| The list of sins committed by advertising is limited only by the creativity of its critics. | Jeane J. Kirkpatrick (1926-) |
| There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. | Jef I. Richards |
| The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. | Jef I. Richards |
| Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? | Jef I. Richards |
| Advertising is totally unnecessary. Unless you hope to make money. | Jef I. Richards |
| It takes an ad to do that well. | Jef I. Richards |
| If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. | Jef I. Richards |
| Advertising is speech. It's regulated because it's often effective speech. | Jef I. Richards |
| I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. | Jef I. Richards |
| It makes me laugh when she says she [Salma Hayek] got offered Selena, which was an outright lie. If that's what she does to get herself publicity than that's her thing. | Jennifer Lopez (1970-) |
| That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in. | Jerry Della Femina |
| In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. | Lauren Bacall (1924-) |
| Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. | Leo Burnett (1891-1971) |
| Plan the sale when you plan the ad. | Leo Burnett (1891-1971) |
| Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness. | Michael Schudson |
| There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. | Morris Hite |
| Advertising moves people toward goods; merchandising moves goods toward people. | Morris Hite |
| The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. | Morris Hite |
| Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time. | Morris Hite |
| If you can afford to advertise, you don't need to. | Norman R. Augustine |
| Advertising - a judicious mixture of flattery and threats. | Northrop Frye (1912-1991) |
| It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country. | Raymond Chandler (1888-1959) |
| Live by publicity, you'll probably die by publicity. | Russell Baker (1925-) |
| Advertising is a symbol-manipulating occupation. | S. I. Hayakawa |
| Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. | Sinclair Lewis (1885-1951) |
| Telling lies does not work in advertising. | Stanislaw Jerzy Lec (1906-1966) |
| Advertising may be described as the science of arresting the human intelligence long enough to get money from it. | Stephen Leacock (1869-1944) |
| Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. | William Allen White (1868-1944) |
| Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull? | William Bernbach (1911-1982) |
| If your advertising goes unnoticed, everything else is academic! | William Bernbach (1911-1982) |
| Possessions, outward success, publicity, luxury - to me these have always been contemptible. I believe that a simple and unassuming manner of life is best for every one, best both for the body and the mind. | Albert Einstein (1879-1955) |
| Advertising is the art of making whole lies out of half truths. | Edgar A. Shoaff |
| If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them. | Will Rogers (1879-1935) |
| Advertisements contain the only truths to be relied on in a newspaper. | Mark Twain (1835-1910) |
| I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes... | Philip Dusenberry |
| When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly. | John O'Toole |
| Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? | Jef I. Richards |
| I can not think of any circumstances in which advertising would not be an evil. | Arnold Toynbee (1889-1975) |
| The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. | Leo Bogart |
| The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. | Leo Burnett (1891-1971) |
| Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive. | Donald Rumsfeld (1932-) |
| Advertising is an environmental striptease for a world of abundance. | Marshall McLuhan (1911-1980) |
| The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact. | Wyndham Lewis (1882-1957) |
| Live by publicity, you'll probably die by publicity. | Russell Baker (1925-) |
| Publicity, publicity, publicity is the greatest moral factor and force in our public life | Joseph Pulitzer (1847-1911) |
| The price of justice is eternal publicity | Arnold Bennett (1867-1931) |
| Without publicity there can be no public support, and without public support every nation must decay. | Benjamin Disraeli (1804-1881) |
| We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion. | Zelda Fitzgerald (1900-) |
| The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense. | Henryk Skolimowski |
| What kills a skunk is the publicity it gives itself. | Abraham Lincoln (1809-1865) |
| If you think this is a free country, try selling something | Andrew Kantor |
| Advertising is the very essence of democracy. | Anton Chekhov (1860-1904) |
| Advertising is the most fun you can have with your clothes on. | Bill Cosby (1937-) |
| The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. | Bill Cosby (1937-) |
| Mass demand has been created almost entirely through the development of advertising. | Calvin Coolidge (1872-1933) |
| Advertising is the life of trade. | Calvin Coolidge (1872-1933) |
| We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it. | Daniel J. Boorstin (1914-) |
| I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. | Daniel J. Boorstin (1914-) |
| The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. | Daniel Starch |
| What really decides consumers to buy or not to buy is the content of your advertising, not its form. | David Ogilvy (1911-1999) |
| I do not regard advertising as entertainment or an art form, but as a medium of information. | David Ogilvy (1911-1999) |
| What you say in advertising is more important than how you say it. | David Ogilvy (1911-1999) |
| Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. | David Ogilvy (1911-1999) |
| A good advertisement is one which sells the product without drawing attention to itself. | David Ogilvy (1911-1999) |
| I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. | David Ogilvy (1911-1999) |
| Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. | David Ogilvy (1911-1999) |
| If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. | David Ogilvy (1911-1999) |
| Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. | David Ogilvy (1911-1999) |
| There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. | David Ogilvy (1911-1999) |
| I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. | David Ogilvy (1911-1999) |
| Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. | David Ogilvy (1911-1999) |
| The advertisers who believe in the selling power of jingles have never had to sell anything. | David Ogilvy (1911-1999) |
| Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. | David Ogilvy (1911-1999) |
| There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. | David Ogilvy (1911-1999) |
| I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. | David Ogilvy (1911-1999) |
| Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. | David Ogilvy (1911-1999) |
| Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position. | Donald Rumsfeld (1932-) |
| Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter | Erich Fromm (1900-1980) |
| A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually. | Erich Fromm (1900-1980) |
| Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special. | Fran Lebowitz (1950-) |
| I do not read advertisements - I would spend all my time wanting things | Franz Kafka (1883-1924) |
| The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference. | Fred Allen (1894-1956) |
| The caterpillar does all the work but the butterfly gets all the publicity | George Carlin (1937-) |
| Advertising is the rattling of a stick inside a swill bucket. | George Orwell (1903-1950) |
| Advertising is the modern substitute for argument; its function is to make the worse appear the better. | George Santayana (1863-1952) |
| Advertising is legalized lying. | H. G. Wells (1866-1946) |
| The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are. | Henry Ward Beecher (1813-1887) |
| The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer. | Jeanniey Mullen |
| It takes an ad to do that well. | Jef I. Richards |
| Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted. | John Kenneth Galbraith (1908-) |
| Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. | John Wanamaker (1838-1922) |
| The privacy of public office, the publicity of private life | Latin Proverb |
| Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. | Leo Burnett (1891-1971) |
| The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. | Leo Burnett (1891-1971) |
| Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' | Leo Burnett (1891-1971) |
| Democratic nations must try to find ways to starve the terrorist and the hijacker of the oxygen of publicity on which they depend. | Margaret Thatcher (1925-) |
| Many a small thing has been made large by the right kind of advertising. | Mark Twain (1835-1910) |
| Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. | Marshall McLuhan (1911-1980) |
| Advertising is the greatest art form of the 20th century. | Marshall McLuhan (1911-1980) |
| Advertising is the greatest art form of the twentieth century. | Marshall McLuhan (1911-1980) |
| Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results. | Michael P. Ryan |
| If advertising is not an official or state art, it is nonetheless clearly art. | Michael Schudson |
| American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. | Michael Schudson |
| Advertising moves people toward goods; merchandising moves goods toward people. | Morris Hite |
| The very minute a thought is threatened with publicity it seems to shrink towards mediocrity | Oliver Wendell Holmes (1809-1894) |
| There's no such thing as bad publicity | Proverb |
| We aim above the mark to hit the mark. | Ralph Waldo Emerson (1803-1882) |
| The first precept was never to accept a thing as true until I knew it as such without a single doubt. | Rene Descartes (1596-1650) |
| Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic | Samuel Johnson (1709-1784) |
| Promise, large promise, is the soul of an advertisement. | Samuel Johnson (1709-1784) |
| Putting beautiful typefaces on weak ad .. Is likePutting make-up on a corpse it may look beautiful,But it is still dead. | Stavros Cosmopulos |
| Advertising: the science of arresting the human intelligence long enough to get money from it. | Stephen Leacock (1869-1944) |
| Advertising is the art of convincing people to spend money they don't have for something they don't need. | Will Rogers (1879-1935) |
| Advertising isn't a science. It's persuasion. And persuasion is an art. | William Bernbach (1911-1982) |
| Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. | William Bernbach (1911-1982) |
| In advertising, not to be different is virtual suicide. | William Bernbach (1911-1982) |
| There will presently be no room in the world for things; it will be filled up with the advertisements of things. | William Dean Howells (1837-1920) |
| Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production. | Winston Churchill (1874-1965) |